• SuperJeweler

2021 CUSTOMER CHOICE AWARD

Overview

SuperJeweler has a rating of 4.81 stars from 51,434 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with SuperJeweler most frequently mention great prices, shopping experience, and beautiful jewelry. SuperJeweler ranks 1st among Engagement Rings sites.

  • Service
    263
  • Value
    84
  • Shipping
    85
  • Quality
    1092

This company does not typically respond to reviews

Positive reviews (last 12 months): 95.8%
Positive
11,093
Neutral
351
Negative
136
67
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What reviewers want you to know

Positive highlights

  • Shopping experience good so far... hoping product matches
  • Very pleased with the products and customer service.
  • 2021 Customer Choice Winner

Critical highlights

  • Wouldn't take credit card info correctly for expiration date!
  • Then I had endless problems trying to stop you from making the shipping and billing address the same!
  • I can not use a gift card on this purchase not sure why..
How would you rate SuperJeweler?
Top Positive Review

“1 ct tw natural diamond stud earrings w/screwback posts”

Lily S.
8/31/23

Super price. Wasn't too optimistic in what I would get but I was happy with my purchase. To be realistic, diamonds for earrings are not the best cut, clarity, and color, so my expectations were not high having returned several pairs from other stores. These are keepers. And again, the price can't be beat. Customer service and followup by them every step of the purchase and delivery, even after delivery, were second to none.

Top Critical Review

“Worst customer service”

Brian D.
7/13/23

My fiance has had her diamond come loose twice. She called to ask about the warranty and repairs after several emails. She finally received a call back just to not get answers and had their head of customer service Hang up on her. Mind you this is after her first ring "was stolen"when sent for repairs and I was forced to buy a second one. Horrible experience overall quality of the ring and stones are questionable at best I found out from another jeweler.

Reviews (51,434)

Rating

Timeframe

Other

Reviews that mention popular keywords

shopping experience (560) customer service (515) web site (127) credit card (98) billing address (27) gift card (48)
Thumbnail of user lilys11
2 reviews
2 helpful votes
August 31st, 2023
Verified purchase

Super price. Wasn't too optimistic in what I would get but I was happy with my purchase. To be realistic, diamonds for earrings are not the best cut, clarity, and color, so my expectations were not high having returned several pairs from other stores. These are keepers. And again, the price can't be beat. Customer service and followup by them every step of the purchase and delivery, even after delivery, were second to none.

Thumbnail of user merelinas
1 review
3 helpful votes
September 8th, 2021
Verified site experience

I have been a very happy customer of superjeweler.com since I made my first purchase, especially since they credited my account after another purchase didn't work out. They didn't even require me to return the item in question, and they just took my word for it. What's not to like about the company? And I've found a few favorites on their website. Thank you, Kristen! Thank you, superjeweler.com.

Reason I chose this business:

They take good care of their customers. And when they have items on sale, one will find it hard to beat their price.

Thumbnail of user jennik16
1 review
0 helpful votes
July 7th, 2021

I purchased a necklace that was supposedly sterling silver with 1/3 diamonds. Just after wearing it a couple times it started to look cheap and appeared more like surgical steel, the diamonds looked very dull and opaque. I requested a refund immediately but they will not pay for shipping/tracking back. This company makes the customers suffer which is not fair! I loved the style of this necklace but to no fault of my own I have to return because of their quality issues.DO NOT BUY FRON THEM!

Tip for consumers:
DO NOT BUY FROM THIS COMAPANY!! They sell fake jewelry!!! SCAM!! then they make you pay for the return shipping/tracking so the customer is out money!!

Service
Value
Shipping
Returns
Quality
Thumbnail of user dianas673
1 review
0 helpful votes
March 3rd, 2021
Verified purchase

I'd add more pictures of electronics (inside parts); I also think it would be nice to show photos of the assembly process in real time

Service
Thumbnail of user anthonym1385
1 review
18 helpful votes
February 4th, 2021
Verified site experience

Well so far, it's the only jewelry place that is fast with their products. If its shipped out on the 9th like my order says, then I will be amazed. Others was saying it would take 2 to 6 weeks to get the ring sized and shipped. When I'm paying extra for faster shipping, that's what you should get. So good job so far. Also the selection and the ability to choose any ring size, shape, gem etc. is fantastic.

Reason I chose this business:

I chose them because they seem to care about their customers.

Reason I chose this product:

I purchased this ring for the love of my life.

Thumbnail of user evelynb617
1 review
0 helpful votes
July 17th, 2023
Verified site experience

Well shopping is fine except the, metal on these pieces turns an i literally have to throw them away.
Why but something that turns brown.
I really don't want to waste my money no more. Use pewter maybe. But there all so pretty I so wish they didn't turn.

Reason I chose this business:

Christmas, may tbe kids will enjoy them for a week.;ol i told them but they still want it.

Thumbnail of user rickeyf10
1 review
1 helpful vote
May 11th, 2021

This necklace is cheap and not as advertised. The chain is already turning colors and I have never worn it. It looks like it is worth less than 5 dollars. Don't waste your money on this junk.

Value
Shipping
Returns
Quality
Thumbnail of user frankgadaj
3 reviews
0 helpful votes
June 30th, 2022
Verified site experience
• Updated review

My shopping experience has been good, but it would be better if you could see the Jewelry much closer before ordering it. Some of your pieces look different once you order them than they look on the website. An accurate look before ordering would be nice; in color is more realistic than black and white. Also you all never ever put any real yellow gold on your specials for people to buy. It would be nice if you made a few changes.

Sincerely, Ms F. Jordan

Reason I chose this business:

I really like the earrings, I think they are pretty.

I feel that more time should be allowed to purchase...
June 5th, 2022
Verified site experience
• Previous review

I feel that more time should be allowed to purchase jewelry, because sometimes I have to wait to get paid in order to shop.

Reason I chose this business:

I checked out your website once and every since then you guys have chosen to send me plenty of text messages.

My shopping experience with Super Jeweler has been...
January 4th, 2021
Verified site experience
• Previous review

My shopping experience with Super Jeweler has been interesting, because I usually don't like the jewelry once I get it, so I give it away as gifts. So hopefully I will like these earrings for myself.

Reason I chose this business:

I like the Jewelry and the prices, also that they offer Lay-A-Way.

Reason I chose this product:

I really like both pieces of Jewelry that was being offered at such a great price. WOW! What a DEAL!

Thumbnail of user marlenes356
1 review
0 helpful votes
March 5th, 2023
Verified site experience

It sounds like the old bait and switch! It says 97.99 but in my cart it's 129.99!
Whats up with this?

Thumbnail of user brandonb1710
1 review
0 helpful votes
August 21st, 2023
Verified purchase

Price was great, it was a couple of days behind the power curve, but no complaints from me or my wife. She's very happy.

Thumbnail of user melissal1770
1 review
0 helpful votes
January 20th, 2023
Verified site experience

I enjoy the text messages because it makes it easier for me to see prices and products I may be interested in. The checkout is nice since you can use your PayPal and not provide your personal credit info. The one thing that I do not like about this jewelry is that it comes with a cheap looking bag. It would be nicer to give boxes. Most of what I buy is for gifts

Reason I chose this business:

I received a text message about the bracelet and earrings that sounded like a good deal for my mom for Mother’s Day, so fingers crossed that it works out.

Thumbnail of user kdff
1 review
2 helpful votes
June 28th, 2010

I bought an engagement ring for a small discounted price including free shipping. When my fiance had it apraised she cried. I thaought it was just my eye but it was noticeably yellow. The apraiser said it was a diamond but not of the quality I paid for. Refund was cumborsum. I might need to sew.

Thumbnail of user michaelm8205
0 reviews
0 helpful votes
December 29th, 2021
Verified site experience

Your credit card info "yy" is a pain and does not allow two digits. Took MANY attempts to get my info entered. Do you it check for this before issuing to public?

Thumbnail of user aliciam644
2 reviews
0 helpful votes
July 1st, 2023
Verified site experience

So glad I found this site. Bought my oldest daughter a pair of small diamond studs… beautiful, just beautiful. Most affordable and best quality.

Reason I chose this business:

Good experience from my first purchase.

Thumbnail of user amandam2588
1 review
0 helpful votes
November 23rd, 2022
Verified site experience

Great value. Reviews looked good so I'm hoping this was a good decision. Chad gift for my mom. First time I've ever bought her nice jewelry.

Reason I chose this business:

Good price for quality item

Thumbnail of user kayp275
1 review
0 helpful votes
July 2nd, 2023
Verified purchase

Arrived quickly & securely. Incredible price & lab grown is so beautiful with no worries about being ethically sourced or sustainable. Gorgeous!

Quality
Thumbnail of user julieo109
1 review
5 helpful votes
January 26th, 2020

The earrings arrived looking cloudy and shattered. They look nothing like what was advertised.

They also make you pay insurance and shipping and handling to return the item.

Thumbnail of user rosalindf31
2 reviews
0 helpful votes
December 23rd, 2022
Verified site experience

Easy site to order from love your jewelry cant wait to see what it looks like. I like your lifetime guarantee. Had 2 tennis bracelets turn colors that I paid good money for last year, Hoping yours is true to being a real diamond and will not tarnish.

Reason I chose this business:

Looking for a tennis bracelet for my favorite person.

Thumbnail of user micheles1319
1 review
0 helpful votes
August 25th, 2023
Verified purchase

Absolutely beautiful! They are the perfect gift for a daughter. She loves them, and they look amazing on her.

Thumbnail of user vc115
1 review
0 helpful votes
December 8th, 2022
Verified purchase

This is one of my most trusted sources for buying jewelry online. Please be sure to read the specifications prior to buying, because some of the items are only 1.4K gold, or gold-plated. This can cause some confusion if you miss that. Everything I've purchased has been exactly what I ordered. I appreciate that they ship relatively fast, and you are always kept in the loop about your order.

Reason I chose this business:

Research showed your company is reputable

Quality
Thumbnail of user leonardv27
1 review
1 helpful vote
August 24th, 2023
Verified site experience
• Updated review

I can't believe the price for this set of earrings. I've been waiting for a long time and they finally made it so affordable I couldn't say no! Thank you super Jewelers.

Reason I chose this business:

Best quality, and best, price and easy terms.

I've been waiting to get one of these at the right...
July 24th, 2023
Verified site experience
• Previous review

I've been waiting to get one of these at the right price. I finally got it and it wasn't that hard. Super driller has the best prices for the quality.

Reason I chose this business:

Good quality, best prices, easy payments. Fast shipping times once paid off.

Well the more times I place an order, the easier it...
July 17th, 2023
Verified site experience
• Previous review

Well the more times I place an order, the easier it is.

Reason I chose this business:

Best prices on the line.

Quick and easy plus I'm getting better at it I'm anxious...
August 6th, 2022
Verified site experience
• Previous review

Quick and easy plus I'm getting better at it I'm anxious to see my new jewelry.

Reason I chose this business:

I've been watching super dealer ads for a long time and they had the best prices for the quality.

It was smooth and easy
August 2nd, 2022
Verified site experience
• Previous review

It was smooth and easy. No complications!

Reason I chose this business:

It seemed affordable.

I'm very pleased with all my purchases from super jeweler
October 16th, 2021
Verified site experience
• Previous review

I'm very pleased with all my purchases from super jeweler. The quality is exceptional, the shipping is always on time, and each piece has been perfect. I'm also very happy to find that you have a layaway plan, which makes it possible for me to make purchases I otherwise would not be able to do. I will continue to buy from super jeweler in the future.

Reason I chose this business:

I found the peace I've been waiting for, at the price I can afford, and I know it will be quality workmanship and material.

Good products, easy ordering, free shipping!
October 3rd, 2021
Verified site experience
• Previous review

Good products, easy ordering, free shipping! I always get what I asked for and the products are excellent.

Reason I chose this business:

It's been a while since I ordered from your company but I couldn't turn down this offer today.

I bought a few items and I'm totally pleased with with...
April 9th, 2021
Verified site experience
• Previous review

I bought a few items and I'm totally pleased with with each thing I've purchased. Quality has been fine. Ordering has been sample, and well packaged. Everything arrives on or sooner. I have no complaints and we'll be buying more as time goes by.

Reason I chose this business:

Hunting for quite a while for a decent set of diamond earring studs. You seem to have the best deal.

Thumbnail of user oladelel
3 reviews
5 helpful votes
February 26th, 2021

This is not your regular jewellery store. The are well above others and I will gladly recommend their service to people.

Thumbnail of user briand2290
1 review
0 helpful votes
July 13th, 2023
Verified purchase

My fiance has had her diamond come loose twice. She called to ask about the warranty and repairs after several emails. She finally received a call back just to not get answers and had their head of customer service Hang up on her.

Mind you this is after her first ring "was stolen"when sent for repairs and I was forced to buy a second one.

Horrible experience overall quality of the ring and stones are questionable at best I found out from another jeweler.

Thumbnail of user angiet155
2 reviews
0 helpful votes
December 8th, 2022
Verified site experience
• Updated review

I love Everything I've received and feel so comfortable with the pricing. If there is ever a problem, which is very rare, the customer service is top drawer, best in everyday, like the Bulls in the 90's. It's refreshing to find a company these days with such quality merchandise and quality customer service. Real people, no bots! You really can't go wrong w8th Super Jewelers. Thank you Martika and John!

Reason I chose this business:

I won't shop anywhere else.

Easy peasy
December 14th, 2021
Verified site experience
• Previous review
Thumbnail of user rachele241
1 review
3 helpful votes
February 14th, 2020
Verified site experience

When I sign up it offer $20. Off my 1st order but I didn't get to write the code down.

Reason I chose this business:

It looks very nice

Reason I chose this product:

It was on group coupon

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About the business

Shop SuperJeweler.com today for diamond engagement rings, wedding bands, promise rings, diamond studs and more at the lowest prices online!

Business History

Since 1999 SuperJeweler.com has been offering amazing jewelry at the absolute lowest prices. We scour the globe looking for the best deals on diamonds and gemstones.

All of our diamonds come from ethical, conflict-free suppliers. We buy direct from the source and pass the savings on to our customers. You simply will not find a better deal on jewelry anywhere. We have been featured on television shows such as The Price is Right, Dr. Phil, The Doctors and The View and in magazines like Woman's World and Good Housekeeping. We stand behind everything we sell. All of our jewelry comes with a Lifetime Guarantee and a no-risk 60 day money-back guarantee. We ship to almost every country on the planet for FREE and have served millions of customers worldwide.

Company Representative

Thumbnail of user socials9
Social S.
Customer Service Specialist
Typically does not respond to reviews
Nicole is one of SuperJeweler's most special colleagues. Aside from being a Military Veteran, she is a fantastic Mom, and customers LOVE HER! Nicole will be very happy to assist you in any way!

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4.8
51,434 reviews
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